Items related to Engaged: Designing for Behavior Change
Synopsis
Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
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About the Author
Amy Bucher, Ph.D. is VP of Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy focuses on crafting engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. Before joining Mad*Pow in 2016, Amy worked on behavior change products in-house at CVS Health and Johnson & Johnson. Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. She's a frequent speaker at behavior change and UX conferences where she talks about motivation, engagement, and product design.
"About this title" may belong to another edition of this title.
- PublisherRosenfeld Media
- Publication date2020
- ISBN 10 193382042X
- ISBN 13 9781933820422
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages320
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Engaged: Designing for Behavior Change
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