Synopsis
This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards. This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage. Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost. RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
"synopsis" may belong to another edition of this title.
About the Author
Rick Cusick is presently the Manager of Font Development for Hallmark Cards and oversees the design and development of proprietary fonts for the corporation. He is also a respected designer, calligrapher, and teacher working with the University of Kansas in developing lectures and curriculum for lettering, typography, and type design.
"About this title" may belong to another edition of this title.
Search results for What Our Lettering Needs
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WHAT OUR LETTERING NEEDS Format: PB - PAPERBACK
Published by
Syracus University Press, 2011
ISBN 10: 1933360550
ISBN 13: 9781933360553
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What Our Lettering Needs: The Contribution of Hermann Zapf to Calligraphy & Type Design at Hallmark Cards
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Rochester Institute of Technology Press, 2011
ISBN 10: 1933360550
ISBN 13: 9781933360553
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paperback. Condition: Very Good in Wrappers. No Jacket. Rochester. 2011. December 2011. Rochester Institute of Technology Press. 1st American Edition. Very Good in Wrappers. 9781933360553. 6¾ × 10. 136 pages. paperback. keywords: Art Design Calligraphy. DESCRIPTION - This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas. inventory #45752. Seller Inventory # z45752
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What Our Lettering Needs
Published by
RIT Cary Graphic Arts Press, 2011
ISBN 10: 1933360550
ISBN 13: 9781933360553
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What Our Lettering Needs (Paperback)
Published by
RIT Cary Graphic Arts Press, 2011
ISBN 10: 1933360550
ISBN 13: 9781933360553
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Paperback
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Paperback. Condition: new. Paperback. This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards.This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas. This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781933360553
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What Our Lettering Needs
Published by
RIT Cary Graphic Arts Press, 2011
ISBN 10: 1933360550
ISBN 13: 9781933360553
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Seller: GreatBookPrices, Columbia, MD, U.S.A.
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What Our Lettering Needs
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RIT Cary Graphic Arts Press, 2012
ISBN 10: 1933360550
ISBN 13: 9781933360553
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Paperback. Condition: Brand New. 136 pages. 10.20x6.75x0.25 inches. In Stock. Seller Inventory # x-1933360550
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Cusick, R: What Our Lettering Needs
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What Our Lettering Needs : The Contribution of Hermann Zapf to Calligraphy and Type Design at Hallmark Cards
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Rochester Institute Of Technology, Rit Press Dez 2011, 2011
ISBN 10: 1933360550
ISBN 13: 9781933360553
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Taschenbuch. Condition: Neu. Neuware - This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards.This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas. Seller Inventory # 9781933360553