Quality Time: The True Value of Social Media - Softcover

Favier, Jaap

9781933199535: Quality Time: The True Value of Social Media

Softcover

ISBN 10: 1933199539 ISBN 13: 9781933199535

Publisher: Racom Communications, 2016

More than ever, marketers need to understand how they can help and support the precious time between friends the consumer's Quality Time. Fewer and fewer people interact through traditional institutions (e.g., church, social clubs, etc.). As people lost touch with friends and neighbors, they lost the need for brands. But Quality Time is back through the new forms of soscial media. Quality Time shows how to make those interactions and relationships most meaningful and profitable."

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About the Author:

For the past 14 years (9 years as Global Vice President of Marketing Leadership at Forrester Research and 5 years as a managing partner of the consultancy The Small Circle) Jaap Favier has helped Fortune 500 companies set up, improve, and integrate their online marketing operations.

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PublisherRacom Communications
Publication date2016
ISBN 10 1933199539
ISBN 13 9781933199535
BindingPaperback
Number of pages240

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Quality Time: The True Value of Social Media

Favier, Jaap

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