Quality Time: The True Value of Social Media - Softcover

Favier, Jaap

Softcover

ISBN 10: 1933199539 ISBN 13: 9781933199535

Publisher: Racom Communications, 2016

Synopsis

More than ever, marketers need to understand how they can help and support the precious time between friends the consumer's Quality Time. Fewer and fewer people interact through traditional institutions (e.g.,church, social clubs, etc.). As people lost touch with friends and neighbors, they lost the need for brands. But Quality Time is back through the new forms of soscial media. Quality Time shows how to make those interactions and relationships most meaningful and profitable.

About this title

About the Authors

For the past 14  years (9 years as Global Vice President of Marketing Leadership at Forrester Research and 5 years as as managing partner of the consultancy The Small Circle) Jaap Favier has helped Fortune 500 companies set up, improve, and integrate their online marketing operations.

For the past 14 years (9 years as Global Vice President of Marketing Leadership at Forrester Research and 5 years as a managing partner of the consultancy The Small Circle) Jaap Favier has helped Fortune 500 companies set up, improve, and integrate their online marketing operations.

Edition details

• Publisher: Racom Communications
• Publication date: 2016
• Language: English
• ISBN 10: 1933199539
• ISBN 13: 9781933199535
• Binding: Paperback
• Number of pages: 240