Monitoring & Measuring Social Media - Softcover

Siarto, Allie; Cole, Richard T.

 
9781933199429: Monitoring & Measuring Social Media

Synopsis

It seems like everyone is using social media. But if you are in business, how do you know that your time, energy, and expenses are paying off? There have been few answers until now”until Monitoring and Measuring Social Media. It provides simple, easy-to-use formulas for getting the most out of your social media investment.

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About the Author

Allie Siarto is a social media consultant specializing in quantitative methodologies applied to media management and measurement. She also teaches in the Communications Department of Michigan State University. Richard Cole is head of the Communications Department at Michigan State University.

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