Synopsis
This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that require practical application. It can be used as a standalone text or as a companion to another media text.
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About the Authors
D. Dickinson had a 25-year career in advertising agency and client-side media planning and management. He has been a professor of Advertising Media for nearly twenty years, and is currently at Portland State University.
D. Dickinson had a 25-year career in advertising agency and client-side media planning and management. He has been a professor of Advertising Media for nearly twenty years, and is currently at Portland State University.
"About this title" may belong to another edition of this title.
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Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan
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