New Media Driver's License - Softcover

Cole, Richard

9781933199351: New Media Driver's License

Softcover

ISBN 10: 1933199350 ISBN 13: 9781933199351

Publisher: Racom Communications, 2012

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If you are looking to understand social media marketing, search engine optimization, blogging, digital public relations, Google, and more, then this book is for you. Whatever your job title, these skills will help you go far in this new world of digital media. After reading this new media resource, you will be better equipped to build your personal brand through new media and position yourself for success; use digital marketing to help sell products or find new volunteers; start a new blog or develop content for blogs that already exist but are dead in the water; write digital public relations (PR) news releases; be a master of social media sites like Facebook, LinkedIn, Twitter and YouTube; build communities of interest with customers or other audiences; practice search engine optimization and search engine marketing; understand how Google and Yahoo search rankings have an impact on your business's bottom line, and prove it with Google Analytics.

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About the Authors

Dr. Richard T. Cole (http://en.wikipedia.org/wiki/Richard_T._Cole) is a recognized expert in PR, which he calls public relationships. He has owned a PR company and served as the press secretary and chief of staff to a Michigan governor. He also headed up communications and other functions for America's largest nonprofit health plan and was chief administrative officer of a nine-hospital system. He is currently a full professor of public relations at Michigan State University, East Lansing.Derek Mehraban is a graduate of Michigan State University and owner of Ingenex Digital Marketing, a full-service digital agency located in Ann Arbor, Michigan. He is co-creator of the New Media Drivers License Course and teacher of the course since its inception at MSU in January 2009. He is a Crain's Detroit Business 40 Under 40 award winner.

Dr. Richard T. Cole (http://en.wikipedia.org/wiki/Richard_T._Cole) is a recognized expert in PR, which he calls public relationships. He has owned a PR company and served as the press secretary and chief of staff to a Michigan governor. He also headed up communications and other functions for America's largest nonprofit health plan and was chief administrative officer of a nine-hospital system. He is currently a full professor of public relations at Michigan State University, East Lansing.Derek Mehraban is a graduate of Michigan State University and owner of Ingenex Digital Marketing, a full-service digital agency located in Ann Arbor, Michigan. He is co-creator of the New Media Drivers License Course and teacher of the course since its inception at MSU in January 2009. He is a Crain's Detroit Business 40 Under 40 award winner.

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