Items related to Creative Strategy in DIRECT & INTERACTIVE Marketing
Synopsis
This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this time of multiplying media forms, the author shows how to develop creative plans, strategies, and ideas that integrate different media forms and platforms that create more effective and more profitable marketing communications programs. This book is a great classroom text for upper-level undergraduate marketing and creative courses and a great hands-on reference for day-to-day executives wanting to manage their marketing communications programs more effectively.
"synopsis" may belong to another edition of this title.
About the Author
Susan K. Jones is a longtime marketing educator and author.
"About this title" may belong to another edition of this title.
Search results for Creative Strategy in DIRECT & INTERACTIVE Marketing
Seller Image
Creative Strategy in DIRECT & INTERACTIVE Marketing (Fourth Edition)
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.19S42
Seller Image
Creative Strategy in DIRECT & INTERACTIVE Marketing (Fourth Edition)
Seller: Solr Books, Lincolnwood, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: new. Seller Inventory # BCV.1933199318.N