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Media Strategy and Planning Workbook: How to Create a Comprehensive Media Plan - Softcover

Dickinson, Donald L.

 
9781933199238: Media Strategy and Planning Workbook: How to Create a Comprehensive Media Plan

Synopsis

This book provides a complete, hands-on guide to developing both the strategic and tactical elements of a successful media plan.

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About the Authors

D.L. Dickinson is professor of Advertising and Communications Studies at Portland State University in Portland Oregon.


D.L. Dickinson is professor of Advertising and Communications Studies at Portland State University in Portland Oregon.

"About this title" may belong to another edition of this title.