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Intelligent Innovation: Four Steps to Achieving a Competitive Edge - Hardcover

John Cogliandro (author)

 
9781932159615: Intelligent Innovation: Four Steps to Achieving a Competitive Edge

Synopsis

This superb volume explains the importance of the application of innovation throughout the lifecycle of a product or service, from initial development to end of line customer delivery. Using extensive worldwide studies of blockbuster products and successful business models, this volume provides an easy-to-implement four-step process for achieving success with a new product. Intelligent Innovation also presents current strategies and tools to make efficient and integrated decisions, manage finite resources, turn limitations and set-backs into opportunities, evaluate risks, and create a productive and innovative working environment. It also includes more than 50 case studies of businesses that have made innovation the key to their growth.

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About the Author

John Cogliandro is an expert in cutting-edge technology and complex system development - from spacecraft and automobiles to ships and consumer goods.

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