Don't Think of an Elephant: Know Your Values and Frame the Debate - Softcover

Lakoff, George

Softcover

ISBN 10: 1931498717 ISBN 13: 9781931498715

Publisher: Chelsea Green Publishing Co, 2004

Synopsis

Donít Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 US election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.
In this book Lakoff explains how conservatives think, and how to counter their arguments. His years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programmes, and why people vote for their values and identities, often against their best interests.
Donít Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wingís stranglehold on political dialogue in the United States

About this title

About the Author

George Lakoff is a Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and is a founding senior fellow at the Rockridge Institute. He is one of the worldís best-known linguists. Since the mid-1980s he has been applying cognitive linguistics to the study of politics, especially the framing of public political debate. He is the author of the influential book, Moral Politics: How Liberals and Conservatives Think (2nd edition, 2002).

Edition details

• Publisher: Chelsea Green Publishing Co
• Publication date: 2004
• Language: English
• ISBN 10: 1931498717
• ISBN 13: 9781931498715
• Binding: Paperback
• Edition number: 1
• Number of pages: 144