Effective Public Relations: A Practical Approach - Softcover

Shelburne, Merry

Softcover

ISBN 10: 1931442045 ISBN 13: 9781931442046

Publisher: Atomic Dog Pub Inc, 2001

Synopsis

Many PR textbooks treat this important and exciting topic in such a dull fashion. Instructors tired of teaching the first course in Public Relations from over-written, stuffy, theory-laden textbooks that cost students far too much may be interested in Shelburne. This book is a hands-on learning tool written by a practitioner who's been teaching the course for fifteen years. "Here-it-is" and "this is how you do it" is the one-two punch Shelburne delivers. And it is appropriately fun!

Edition details

• Publisher: Atomic Dog Pub Inc
• Publication date: 2001
• ISBN 10: 1931442045
• ISBN 13: 9781931442046
• Binding: Paperback
• Language: English
• Number of pages: 328