This book is a field-guide for innovators, a hand-book for thinking different, for doing different, and for guiding others in thinking different to get different results. There are tools and mind maps for the visual learner to make positive change happen. It is about effecting continuous improvement and innovation both in your personal and business life. The book s you from linear thinking and opens a world of possibilities. It has been used for some of the world’s largest corporations, for instance, Texaco, Royal Bank of Canada, IBM, Exxon, General Mills both for corporate thinking expeditions and individual study. The reader will experience new energy, commitment, and self-confidence at any level. While the concept is presented in seven different levels, the reader can wade in at Level 1, move immediately to Level 3 or jump to Level 7 as they will.
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This book is packed with mindshifting tools, techniques, and processes for each level of change. The levels start with doing the right things, or focused thinking, to do things that can't be done or imaginative thinking. Smith backs these up with examples, vignettes, and a collection of case studies to demonstrate how creativity, thinking different, and boldness can yield results and solutions far beyond an individual's or organisation's expectation beyond what anyone believed possible. His client list and case studies encompass organisations such as Exxon, IBM, Johnson and Johnson, Ford Motor Company, General Mills, Texaco, Procter and Gamble, Kentucky Fried Chicken, Chase Manhattan Bank, R J Reynolds, and the US Armed Forces.
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