The Art and Science of Building Customer Trust: How to Fast-Track Trust and Earn New, Repeat and Referral Business - Softcover

Penglase, David

Softcover

ISBN 10: 1925692396 ISBN 13: 9781925692396

Publisher: David Penglase Seminars, 2017

Synopsis

Most people realise the importance of trust in their personal and professional life. In today’s highly competitive and disruptive business environment, the evidence clearly points to how trust (or lack of it) impacts almost every measure of organisational success.

Put simply, you can’t take trust for granted. In business, trust matters and customers want and need to buy from people that they can trust will help them make wise buying decisions – whether they’re buying a product, service or professional advice.

If you’re an organisational leader, or communicating with clients in sales or customer service, The Art and Science of Building Customer Trust will help you gain the skills and confidence to:

• articulate your value in ways to differentiate from your competitors

• fast-track the trust building process to earn new, repeat and referral business

• increase your sense of pride and engagement in helping your customers achieve

their goals, solve their problems and make their lives better in some way

• gain more clarity on how demonstrating your trustworthiness will help you

find, win and keep customers, and

• achieve the success you seek in your business goals

About this title

About the Author

DAVID PENGLASE is a 'hall of fame' international conference speaker, masterclass facilitator, and best-selling author who helps business owners, leaders and their teams achieve more success through building international trust relationships. Academically, David is a behavioural scientist with degrees in business and the psychology of adult learning. He has an MBA, a Master degree in Professional Ethics and a Master of Science degree in Applied Positive Psychology. Since establishing his corporate education and conference speaking business in 1994, David has presented his entertaining, energetic and engaging conference presentations to top-tier corporations and associations across Australia and internationally in over 10 countries. David lives in Sydney, Australia, with his wife and business partner, Liz.

Edition details

• Publisher: David Penglase Seminars
• Publication date: 2017
• Language: English
• ISBN 10: 1925692396
• ISBN 13: 9781925692396
• Binding: Paperback
• Number of pages: 178