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Synopsis
Integrated marketing communication (IMC) has come to the fore as a very important concept in communicating to an organisation's target audiences. In this title, the notion behind the IMC process is explained and the following issues are explored: (1) Philosophy and evolution of the concept; (2) Ethics in marketing communication; (3) Co-ordination of the various IMC elements, namely advertising, media selection, personal selling, sales promotion, public relations (including marketing public relations), publicity (including marketing publicity), sponsorship and new media marketing.
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Integrated Marketing Communication
Published by
New Africa Education, 2003
ISBN 10: 1919876944
ISBN 13: 9781919876948
Used
Soft cover
First Edition
Seller: Chapter 1, Johannesburg, GAU, South Africa
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Soft cover. Condition: Very Good. 1st Edition. the wraps are shelf rubbed, slightly creased. internally clean. well bound. very good copy.[S.K]. Our orders are shipped using tracked courier delivery services. Seller Inventory # acbf
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