Brand New Tomorrow: A darkly comic corporate dystopia: 1 (The System) - Softcover

Bosher, Paul

Softcover

ISBN 10: 1918683034 ISBN 13: 9781918683035

Publisher: Dolmen, 2026

Synopsis

The world ended on Tuesday.
On Wednesday, Dale had a brand strategy

When an unexplained electromagnetic pulse wipes out modern civilisation, a group of marketing executives on a corporate retreat find themselves among the last organised survivors.

Their charismatic leader Dale wastes no time. From the ruins of a Starbucks and the shell of a shopping mall, he builds something new: a society held together by slogans, loyalty schemes and mandatory positivity.
They call it A New Tomorrow.

As the new order spreads, the sardonic narrator finds themselves responsible for writing the words that hold it together. At first, they tell themselves they are only translating Dale's vision.
But slowly, a suspicion begins to form.

The apocalypse didn't destroy the old world.

It simply rebranded it.

Brand New Tomorrow blends the absurd humour of The Office with the moral chill of 1984 and Black Mirror, a darkly comic satire about power, complicity, and the dangerous comfort of believing the story you are told.

About this title

About the Author

Paul Bosher spent thirty years in corporate life; strategy, insights, marketing. He enjoyed most of it. Eventually it felt like enough.He has been writing for as long as he can remember, fitting it around everything else the way you do when the thing you care most about isn't the thing paying the bills. That changed recently. Deliberately. Brand New Tomorrow is his first novel. More will follow.He lives in Amersham, Buckinghamshire.

Edition details

• Publisher: Dolmen
• Publication date: 2026
• Language: English
• ISBN 10: 1918683034
• ISBN 13: 9781918683035
• Binding: Paperback
• Number of pages: 353