Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector - Softcover

Sweeney, Joanne

Softcover

ISBN 10: 1916114903 ISBN 13: 9781916114906

Publisher: JS Press, 2019

Synopsis

Written by a well-respected expert on digital marketing, Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. This crash course in digital public engagement for immediate results will teach you how to:

- Transform your traditional marketing or PR department into an agile digital war room
- Influence public opinion using social media
- Respond to the public in real time on social media—even if you’re understaffed
- Effectively respond to crises on social media
- Leverage social media to meet your organisation’s larger objectives

Public Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.

About this title

About the Author

Joanne Sweeney is the founder of Digital Training Institute and a passionate writer, podcaster and vlogger. A former broadcast journalist, Joanne has an impressive 20-year career in all forms of media and communications, from PR to lecturing, corporate communications, digital marketing and social media. She is the creator of Public Sector Marketing Pros, a dedicated online hub for those working in government and public sector agencies. Joanne is also the founder of the Public Sector Digital Marketing Summit. Her first book, Social Media Under Investigation: Law Enforcement and the Social Web, takes a forensic look at how police forces are leveraging social media for crime investigation, public relations and community engagement. She has also developed a suite of accredited online courses and coaching programmes to help public sector marketing pros excel in digital communications. Her global audience of clients comprises marketers, business owners and communications professionals in public life. A life-long learner, Joanne holds 11 academic and professional qualifications, including a master's degree in journalism and a master's degree in digital marketing. Joanne works with government bodies, international political organisations, police forces, media companies and the private sector on digital transformation. She is a regular on the speaker circuit and has appeared on numerous stages in the US, mainland Europe, the UK and Ireland. Joanne's clients include Google, for whom she delivers their Connected Consumer Lab across Europe.

Edition details

• Publisher: JS Press
• Publication date: 2019
• ISBN 10: 1916114903
• ISBN 13: 9781916114906
• Binding: Paperback
• Language: English
• Number of pages: 256