Synopsis
Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas: • Concepts and Management: including entrepreneurship and human resource issues • Finance and Law: including costing, project management and risk management • Marketing and Media: including social media, multimedia technology, sponsorship and PR • Preparation and Operation: including logistics, design, crowd control and conventions • Events and Beyond: including sustainability, impacts, legacies and issues for the future of events Each of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.
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Events Management
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Goodfellow Publishers Limited, 2022
ISBN 10: 1915097215
ISBN 13: 9781915097217
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Events Management: Principles And Practice
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Events Management
Published by
Goodfellow Publishers Limited, 2022
ISBN 10: 1915097215
ISBN 13: 9781915097217
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CX-9781915097217
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Events Management: Principles And Practice
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Events Management: Principles and Practice
Published by
Goodfellow Publishers Limited, 2022
ISBN 10: 1915097215
ISBN 13: 9781915097217
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Events Management: Principles And Practice
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Events Management
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Events Management (Hardcover)
Published by
Goodfellow Publishers Limited, Oxford, 2022
ISBN 10: 1915097215
ISBN 13: 9781915097217
New
Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas:Concepts and Management: including entrepreneurship and human resource issuesFinance and Law: including costing, project management and risk managementMarketing and Media: including social media, multimedia technology, sponsorship and PRPreparation and Operation: including logistics, design, crowd control and conventionsEvents and Beyond: including sustainability, impacts, legacies and issues for the future of eventsEach of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management. Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reader through the whole process of events management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781915097217
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Events Management
Published by
Goodfellow Publishers Limited, GB, 2022
ISBN 10: 1915097215
ISBN 13: 9781915097217
New
Hardcover
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas:.Concepts and Management: including entrepreneurship and human resource issues.Finance and Law: including costing, project management and risk management.Marketing and Media: including social media, multimedia technology, sponsorship and PR.Preparation and Operation: including logistics, design, crowd control and conventions.Events and Beyond: including sustainability, impacts, legacies and issues for the future of eventsEach of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management. Seller Inventory # LU-9781915097217