The Reputation Gap: How to grow a reputation that delivers more profitable business - Softcover

Roper, Peter; Morrissey, Lesley

Softcover

ISBN 10: 1914151747 ISBN 13: 9781914151743

Publisher: The Endless Bookcase, 2023

Synopsis

You never get a second chance to make a first impression – but it’s amazing how many so-called professionals play fast and loose with their reputations. It’s no longer down to word-of-mouth – the worldwide web spreads information round the world in seconds. If you’re in business you need take the steps that will protect your reputation – as well as taking advantage of the means to enhance it. If you have staff, clients and suppliers, you’ll also want to be aware of what they are saying about you – and educate them to be effective marketers for your business. This book will give you lots of practical things you can do to plan, promote and protect your reputation.

About this title

About the Author

Peter Roper is the Family Businessman. As a serial entrepreneur he has first-hand experience of what happens when you get it right AND what happens when you get it wrong! As a sought-after keynote speaker, he has spoken in front of more than 500,000 people across several countries. Discover more at www.familybusiness practice.com Lesley has written since she was a child, and professionally since 1981. Her books show her dual career path as a human resources manager and management trainer as well as a commercial copywriter. She says, “I’m one of those anal people who can spot a typo at 100 paces! I believe that information should not be dry and dusty, and reading non-fiction should be as engaging as conversation.” Lesley writes in two areas – management development and writing to market a business – reflecting her background.

Edition details

• Publisher: The Endless Bookcase
• Publication date: 2023
• Language: English
• ISBN 10: 1914151747
• ISBN 13: 9781914151743
• Binding: Paperback
• Number of pages: 210