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Synopsis
The definitive little guide to understanding and using your ultimate communications hack.
Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how?
Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.
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About the Author
Jyoti Guptara is a highly successful author (his novels have sold over 100,000 copies). Of British and Indian descent, Jyoti and his wife live in Switzerland. He advises business leaders and businesses internationally, and has been invited as a speaker to four continents.
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Hardcover. Condition: new. Hardcover. The definitive little guide to understanding and using your ultimate communications hack. Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how? Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy. The definitive little guide to understanding and using business storytelling. Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how? Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781913738969
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