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Business Storytelling from Hype to Hack: Unlock the Software of the Mind - Hardcover

Guptara, Jyoti

 
9781913738969: Business Storytelling from Hype to Hack: Unlock the Software of the Mind
Hardcover
ISBN 10: 1913738965 ISBN 13: 9781913738969
Publisher: Pippa Rann Books & Media, 2022

Synopsis

The definitive little guide to understanding and using your ultimate communications hack.

Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how?

Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.

"synopsis" may belong to another edition of this title.

About the Author

Jyoti Guptara is a highly successful author (his novels have sold over 100,000 copies). Of British and Indian descent, Jyoti and his wife live in Switzerland. He advises business leaders and businesses internationally, and has been invited as a speaker to four continents.

"About this title" may belong to another edition of this title.

Publisher
Pippa Rann Books & Media
Publication date
2022
Language
English
ISBN 10 
1913738965
ISBN 13 
9781913738969
Binding
Hardcover
Number of pages
160