Synopsis
Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. It stands to reason that a company that is aligned behind a shared point will have a better chance of success than one that isn't. However, this means making a choice about what that one point is, and making that choice can be can fiendishly hard to do. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy. Each Brand Arrow contains the vision, proposition, values, key messages and customer profiles that will ensure your brand's logo, website, social media, brochures and sales pitches find their target.
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About the Author
Bruce M McKinnon is a brand consultant and author, and has developed winning brand strategies for clients in the US and Europe for over 25 years. As well as speaking to audiences around the world on all things brand, Bruce runs his own successful brand consultancy and holds an MBA from the UK's Cranfield School of Management and the Chartered Institute of Marketing Postgraduate Diploma.
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What's Your Point?: The Brand Arrow - Define Your Point. Grow Your Brand
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Paperback. Condition: new. Paperback. Points are good because they stick into things. This book helps you find yours.Every brand needs a point, a sharp definition of its purpose that will stick in peoples minds.It stands to reason that a company that is aligned behind a shared point will have a better chance of success than one that isnt.However, this means making a choice about what that one point is, and making that choice can be can fiendishly hard to do.A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy.Each Brand Arrow contains the vision, proposition, values, key messages and customer profiles that will ensure your brands logo, website, social media, brochures and sales pitches find their target. Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in peoples minds. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781912863235
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Whats Your Point?: The Brand Arrow - Define Your Point. Grow Your Brand
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ISBN 10: 1912863235
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Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4077671
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Paperback. Condition: new. Paperback. Points are good because they stick into things. This book helps you find yours.Every brand needs a point, a sharp definition of its purpose that will stick in peoples minds.It stands to reason that a company that is aligned behind a shared point will have a better chance of success than one that isnt.However, this means making a choice about what that one point is, and making that choice can be can fiendishly hard to do.A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy.Each Brand Arrow contains the vision, proposition, values, key messages and customer profiles that will ensure your brands logo, website, social media, brochures and sales pitches find their target. Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in peoples minds. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781912863235