Synopsis
Lettering - the drawing, designing and illustration of words - has a personal uniqueness that is increasingly valued in today's digital society, whether personal or professional. This lettering manual by internationally renowned designer Ivan Castro outlines the basic materials and skills needed to get started and decodes typographical concepts and the principles of construction and composition. Ivan also presents several practical projects that allow the reader not just to practice their newfound skills, but to develop their own ideas. In-depth but accessible, this book is the ideal beginner's guide and also an excellent reference for the well-versed.
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About the Author
Ivan Castro is a graphic designer based in Barcelona, Spain, who specializes in calligraphy, lettering, and typography. His work involves everything from advertising to editorial, and from packaging to logo design and gig posters. Although Ivan claims to have no specific style, one could say that he has a strong respect for the history of popular culture. He has been working in the field for 20 years and has been teaching calligraphy and lettering for 15 years in the main design schools in Barcelona. He frequently travels, holding workshops and giving lectures at design festivals and conferences. He is also the author of the book The ABC of Custom lettering.
Foreword by Alex Trochut
Alex Trochut is an award-winning Spanish artist, graphic designer, illustrator, and typographer. He was born in Barcelona and is currently based in Brooklyn, New York, USA. He created the cover for Katy Perry’s single Roar, as well as Rolled Gold: The Very Best of the Rolling Stones, among others.
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Paperback. Condition: New. With an emphasis on the notion that letters are drawn, rather than written, this illustrated volume offers an overview of calligraphy and an examination of the structure of letters. It encourages an exploration of different styles and an understanding of shape and expression through a range of exercises before concluding with step-by-step explanations of five of the author's real-life projects. Seller Inventory # 538261
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