Pricing: The New Frontier - Softcover

Rekettye, Gabor ; Liu, Jonathan

9781910781838: Pricing: The New Frontier

Softcover

ISBN 10: 1910781835 ISBN 13: 9781910781838

Publisher: Transnational Press London, 2018

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The importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. "Pricing of goods and services is a critical decision that creates immediate competitive advantage. This book explains the principles of pricing clearly and concisely. It seamlessly knits concept and practice. It is a useful text book but also useful to practicing managers charged with challenging task of pricing goods and services. I strongly recommend the book to practitioners and students" says Professor Abby Ghobadian FBAM, FAcSS, CCMI, Professor of Management, Henley Business School, United Kingdom.

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