Advertising in a Digital Age: Best Practices for Adwords and Social Media Advertising: Best Practices & Tips for Paid Search and Social Media Advertising (Give Your Marketing a Digital Edge) - Softcover

Taylor, Gabriela

9781909924031: Advertising in a Digital Age: Best Practices for Adwords and Social Media Advertising: Best Practices & Tips for Paid Search and Social Media Advertising (Give Your Marketing a Digital Edge)

Softcover

ISBN 10: 1909924032 ISBN 13: 9781909924031

Publisher: Global & Digital, 2013

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If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks? Let an online marketing expert teach you the secrets of advertising online to achieve business goals. Discover just how inexpensive it can be to advertise digitally. Use Online Advertising to: * Reach more people while spending less * Interact with your community * Collect feedback and monitor results in real-time * Make real-time adjustments * Target and re-target your messages for relevancy Online Advertising has revolutionized how marketers target and capture audiences; don't be left behind! Advertising in a Digital Age can help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible. The author, a Global Online Strategist and Consultant certified in Adwords and Analytics, covers some of the most common forms of online advertising -- Google AdWords and Social Media Advertising -- and offers tips to help you create ad campaigns that convert digital browsers to buyers. You'll learn: * The pros and cons of the most utilized types of online ads and platforms * The most used targeting methods to maximize ad exposure for your target audience * 9 advanced tips and tricks to get the most out of Google AdWords * What Native Advertising is and why it matters * Types of ads on Facebook, Twitter, YouTube, and Linkedin * The most important rates and metrics in online advertising The book includes a free bonus section: 50-plus online advertising resources to save you time and money and keep you up-to-date in the digital world. Whether your customers are global or local, advertising online can take your business to the next level.

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About the Author

Gabriela Taylor (gabrielataylor.com) is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising. A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations. She is fully certified in Google AdWords and Analytics. She is the founder of Global & Digital (globalndigital.com), a consultancy firm specializing in Online Marketing services and Cross-Cultural business practices and has also published several industry related books.

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