Professional Area Management: Leading at a Distance in Multi-Unit Enterprises (Second Revised Edition) - Softcover

Chris Edger

 
9781909818637: Professional Area Management: Leading at a Distance in Multi-Unit Enterprises (Second Revised Edition)

Synopsis

Building upon the success of the first book, this second edition of Professional Area Management has been revised and updated to include the key concepts of Engage, Execute and Evolve continuing its ground-breaking work of defining and outlining the professional practice of outstanding retail area managers. Packed with real-life case studies from operators and executives (including Tesco, YO! Sushi, Hungry Horse, Stonegate, Harvester, St Gobain, Park Holidays, Burberry, Loungers and many others) this book is essential reading for general managers who aim to go further up the chain of command and area managers who want to be the best in their field. In particular, Chris Edger outlines how area managers can close down the distance between themselves and their units in order to optimise performance. Without abandoning academic rigour he produces essential how to checklists for the ambitious general manager or area manager that can be applied out in the field. This book is a vital accompaniment for those who aspire to train or become great retail managers.

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About the Author

Chris Edger is the Professor of Multi-Unit Leadership at Birmingham City University, UK where he teaches Service Leadership and Operational Improvement to Big Box retail General and Area Managers. Previously he taught at the University of Birmingham and Warwick Business School, where he was the winner of several teaching excellence awards on the Warwick MBA Programme. A multiple author in this field, he is frequently called upon to commentate upon retail issues within the UK media. Chris also has over twenty years of senior leisure and retail service chain operations, sales and support experience working for domestic and internationally owned companies.

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