Franchising: How Both Sides Can Win - Softcover

Chris Edger; Andrew Emmerson

Softcover

ISBN 10: 1909818607 ISBN 13: 9781909818606

Publisher: Libri Publishing, 2015

Synopsis

Shortlisted for CMI Management Book of the Year 2016

Thinking of buying a franchise, creating your own franchise or franchising a product more effectively? Packed with real-life case studies and key insights from the owners and operators of successful franchise systems (including Domino's Pizza, Costa, SSP, Spar, TGIs, Dunkin Donuts, SSP, Häagen Dazs, Café2U, Snappy Snaps, Budgens, Ramada Encore, Burger & Lobster, GlobalBrand, GlassesInc), this book is THE essential contemporary guide for aspiring franchisees or ambitious franchisors. Drawing upon the extensive academic and operational experience of the authors (Chris Edger is a multiple author on service-based operational excellence and Andrew Emmerson has led the growth of some of the most successful international franchise systems in recent times) this book provides comprehensive advice on how franchisors and franchisees can avoid potential elephant traps and lays out the key success factors that enable both parties to win. Written in an informative, accessible style without abandoning any of its empirical rigour, this book is essential reading for newbie franchisees and franchisors or for anybody working in franchising who wishes to drive outstanding performance.

About this title

About the Author

Professor Chris Edger is the author of Effective Multi-Unit Leadership (described by the Leadership and Organization Development Journal as one of the key books of its kind for this decade), International Multi-Unit Leadership, Professional Area Management and Area Management - Strategic and Local Models for Organic Growth (forthcoming, 2016). Frequently called upon to commentate upon retail issues within the UK media, Chris has been described as the UK's leading expert on multi-site management. He is also the Founder Director of the Multi-Unit Leadership and Strategy Programme at Birmingham City University, UK. Andrew Emmerson is the owner of the Emmerson Development Company which advises SMEs and large companies on franchising. Until 2014 he was UK Executive Director of Franchising and Development for Domino s Pizza, having previously held senior executive positions leading/developing/rolling-out Millie s Cookies (UK), Upper Crust (Europe) and Dunkin Donuts (US). Andrew is currently non-executive chairman of the Snappy Snaps chain, a non-executive at Hotcha and The Victorian Chop House Company and co-owns three Dunkin Donuts franchises in the US. Andrew holds an LLB Hons (University of Liverpool).

Edition details

• Publisher: Libri Publishing
• Publication date: 2015
• Language: English
• ISBN 10: 1909818607
• ISBN 13: 9781909818606
• Binding: Paperback
• Number of pages: 200