Synopsis
A sumptuously illustrated look at grassroots creativity in Asia, the conditions that drive it, and what it means to build a business using the power of ideas. There is nothing on the market that is comparable. This is not a dry text business or psychology book. The basis of a creative economy is the recognition that ideas are democratic and come from everyone, followed by the conversion of ideas into financial profitability. This book explains how this is happening in Asia and what, strategically, the West can learn from it.
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About the Author
As one of the world s largest and longest-established advertising agencies, Ogilvy is famous for the ads that it creates. However, it is also renowned for its strategic thinking, analytical capabilities, planning and thought leadership. This makes its best brains and deepest insights much sought after by the industry and the media. As part of its thought leadership programme, Ogilvy regularly publishes papers, books, articles and commentaries in various media as well as hosting events, workshops and seminars on a regular basis.
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Search results for Raw: Pervasive Creativity in Asia
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Raw Format: Paperback
ISBN 10: 1908337125
ISBN 13: 9781908337122
Used
Seller: INDOO, Avenel, NJ, U.S.A.
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Condition: As New. Unread copy in mint condition. Seller Inventory # PG9781908337122
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Raw Format: Paperback
ISBN 10: 1908337125
ISBN 13: 9781908337122
New
Seller: INDOO, Avenel, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Seller Inventory # 9781908337122
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Raw: Pervasive Creativity in Asia
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Good. Book shows some shelf & handling wear. Pages are minimally worn from reading, but remain intact with unmarked text. Good reading copy. Seller Inventory # mon0004068566
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Raw
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Commissioned by Ogilvy Asia (previously Ogilvy and Mather) RAW examines in detail how Asian creativity translates into commercial sense. In 324 pages we are shown, through sumptuous photography and incisive text, how creativity in Asia is borne out of adversity, opportunism, humour, competition and social networks. Using everyday examples from the world that modern business has to survive in, the book shows that creativity is not just a form of self-expression anymore. It is a business necessity. Without it, your business will wither and die. This phenomenon is nowhere more obvious than in the crowded and noisy nations of Asia, the global economic epicentre. Here, millions of people across vibrant and throbbing cultures achieve their goals through tenacity, creativity and imagination. The book looks in detail at the conditions that require creativity, using examples from the everyday, urban, street environments across the continent: China, India, Japan, Korea, the Philippines and Indonesia.Incredible photography by renowned son and father due Steffen and Thomas Billhardt, and author-photographer Kunal Sinha demonstrates, perhaps more powerfully than words, all the complex tenets of Asian creative thinking. Seller Inventory # LU-9781908337122
Seller Image
Raw
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Commissioned by Ogilvy Asia (previously Ogilvy and Mather) RAW examines in detail how Asian creativity translates into commercial sense. In 324 pages we are shown, through sumptuous photography and incisive text, how creativity in Asia is borne out of adversity, opportunism, humour, competition and social networks. Using everyday examples from the world that modern business has to survive in, the book shows that creativity is not just a form of self-expression anymore. It is a business necessity. Without it, your business will wither and die. This phenomenon is nowhere more obvious than in the crowded and noisy nations of Asia, the global economic epicentre. Here, millions of people across vibrant and throbbing cultures achieve their goals through tenacity, creativity and imagination. The book looks in detail at the conditions that require creativity, using examples from the everyday, urban, street environments across the continent: China, India, Japan, Korea, the Philippines and Indonesia.Incredible photography by renowned son and father due Steffen and Thomas Billhardt, and author-photographer Kunal Sinha demonstrates, perhaps more powerfully than words, all the complex tenets of Asian creative thinking. Seller Inventory # LU-9781908337122