Hunting the Killer Idea: Capturing the Creative Process - Softcover

McFarlane, Nick

Softcover

ISBN 10: 1908211342 ISBN 13: 9781908211347

Publisher: Carpet Bombing Culture, 2016

Synopsis

Killer Ideas. They’re out there. Wild, crazy, unpredictable and dangerous. So powerful they’ll stop a person in their tracks, turn a life around, inspire a movement, start a revolution, or even kill one. This book is a must read for anyone who realises the time for procrastination is over and the mammoth task of hunting down their own killer idea has come. Predatory thinking. Disruption theory. Image collision. Behaviour change. Abstract wrestling. Search and destroy. Lateral thinking and many other methods of creative idea generation are sized up to see if they’ll come in handy when the horn sounds and the hounds are released. Beautiful illustrations and graphics accompany the insights, essays and interviews like a torch illuminating the journey through the tangled jungle of crazy notions and twisted concepts until the now battle hardened reader is ready to confront their own killer idea

About this title

About the Author

Nick draws upon 20 years of experience in advertising, art and design to tell subversive stories and agitate with iconic imagery. Whether as the author and illustrator behind Spinfluence: The Hardcore Propaganda Manual for Controlling the Masses or producing the cover art for The Prodigy's most recent chart-topping album, The Day is My Enemy. Nick thrives at the collision point of pop-culture and social-insanity, creating work which is both abrasive and insightful.

From the Back Cover

Killer Ideas. They re out there. Wild, unpredictable and dangerous. So powerful they can stop a person in their tracks, turn a life around, start a revolution, or even change the world. Hunting the Killer Idea takes the intrepid reader through the jungle of the mind as the creative process is brought to life in vivid detail. Examining what it is that makes great ideas stand the test of time as we attempt to capture the essence of creativity. Along the way we talk to those who have hunted down their own Killer Idea and lived to tell the tale. An artist, Ad-legend, anarchist, rock-star, philosopher and many other heros and villains relive the thrill of the chase and pass on their unconventional and original advice. Whether you re the creative type or not, starting a business, studying, making art or just mucking around. This book is essential reading for anyone who knows they ve got a Killer Idea hiding somewhere deep inside and the time to hunt it down has come. Hunting The Killer Idea: Captures the creative process in a fresh, unexpected and compelling way like never seen before.Assembles the big ideas and sharpest insights from around the world to create the definitive guide to creativity. Hunting is not only of practical use in terms of approach and technique, but is also a source of inspiration to help break through the barriers we all encounter This book is a must read for anyone who realises the time for procrastination is over. Features interviews with: Noam Chomsky: Academic, Linguist, Anarchist. Liam Howlett: Rock star, Musician of The Prodigy. Gaz Mayall: Musician, artist of Gaz's Rockin Blues Vince Frost: World renowned Graphic Designer Dave Trott: Advertising Legend Nick Onken: Prolific NY-based Photographer Matt McAteer: British Pub Poet Adrian Pallengat: Art Gallerist Coco & Breezey: Sunglass designers Sacha Barber: Senior Industrial Designer, Alfa Romeo. Also featured are insights into Einstein, Edison, Gandhi, Socrates, Darwin, de Bono, Jonny Ives, Phillipe Stark, George Orwell and Hunter S Thompson + many others.

Edition details

• Publisher: Carpet Bombing Culture
• Publication date: 2016
• Language: English
• ISBN 10: 1908211342
• ISBN 13: 9781908211347
• Binding: Paperback
• Number of pages: 200