The Retail Handbook: Helping you achieve your Potential in Retail - Softcover

Welfare, Antony

Softcover

ISBN 10: 190772236X ISBN 13: 9781907722363

Publisher: Ecademy Press, 2011

Synopsis

For every retailer that wishes to learn how to achieve their potential in Retail. The Retail Handbook follows a logical 11 part journey that centres around, and begins with, the Customer. Based on 20 years of experience and a number of different retail businesses, this handbook will guide you through the journey to make your business customer focussed, and realise the potential you have to make your retail business a success. Whether you are a seasoned retailer or you are just starting out, The Retail Handbook will help you master the basics in retail and set you up to compete with the larger retailers . . . and win the battle for your customers.

About this title

About the Author

Antony specialises in Retail, with over 20 years experience in the retail industry, including 15 years learning from the large retailers (Marks & Spencer, Sainsburys, Dixons Retail) and experience of smaller retailers, including the set up, and subsequent sale, of a very successful online retailer. Starting in a newsagent at the age of 15, was when Antony fell in love with retail and this progressed throughout his life and still to this day. Once at college he started work at Sainsbury's and soon progressed to the customer service team. With retail now firmly in his blood he went to Loughborough University to study Retail Management for 4 years, including a year in Mark & Spencer stores. This is where he started to learn the real detail of running a successful retail business. On graduation he moved to London, joining the Sainsbury's Graduate programme, spending two years at Hq in trading and property roles. He then returned to Marks and Spencer where he spent 5 years at Hq, learning the trade in areas such as store development, buying and merchandising. The following 5 years were spent at Dixons Retail, where he looked after the Uk E-commerce sites, the Dixons chain, a B2B company and spent 2 years in the Czech Republic creating a new European Shared Service (Finalist in the European Shared Service awards). With his last role as the Commercial Finance Director for the Uk. In 2009, he left Dixons Retail to set up the retail arm of FreshMax Shirts (SmartWeave) - the world's only fabric which eliminates sweat patches. Antony now heads up the Retail Potential company, offering Retail Consultancy and the flagship programme - The Retail Inspector programme which offers independent retailers access to the best practice from larger retailers.

Edition details

• Publisher: Ecademy Press
• Publication date: 2011
• Language: English
• ISBN 10: 190772236X
• ISBN 13: 9781907722363
• Binding: Paperback
• Number of pages: 206