Compete Guidance Package for Sales Professionals (Bk. 2): A Practitioner's Guide to Development and Integration (Keys to Sales Success) - Softcover

Vaci, Sandy

Softcover

ISBN 10: 1907720111 ISBN 13: 9781907720116

Publisher: Searching Finance Ltd, 2010

Synopsis

Book 2 in the Keys to Sales Success series - the compete guidance package for sales professionals How do I set up a sales agent network? How will I control it? How much time will it take to build? How should I layer functionalities across different electronic channels? How to design the best contract for brokers and alliance partners? Are there any templates I can trust to evaluate potential branch locations? What to ask for in terms of customer relationship management (CRM) to best integrate my sales channels? How should my service quality benchmarks change across channels? What works, and what does not, in 'social media' channels? What could be the next big thing in internet banking? What is 'community banking' and how can I use it to build my network? If you ever asked yourself questions like these, this book is for you. Channel Innovation in Financial Services: A Practitioner's Guide to Development and Integration gives you a practical guide through the many different channel possibilities that exist today in financial services, with examples, implementation templates, case studies, 'to dos' and 'watch out fors'.

About this title

About the Author

Sandy Vaci is an international bank executive with 30 years' experience across four continents, in close to 50 countries. He has held executive positions at companies such as Citibank's Global Consumer Bank, Procter & Gamble, the Royal Bank of Scotland Group, Raiffeisen International and the Canadian Imperial Bank of Commerce.

He is currently Senior Lecturer in Marketing and Sales at the Maastricht School of Management and the Business School of Central European University. He is also Chairman of the Supervisory Board of the Credit Bank of Moscow and advises a wide range of companies on global best practices. His client list includes Barclays Bank, UniCredit Group, Eureko Insurance, Unilever, and the National Commercial Bank of Jamaica.

As a true `global citizen', Sandy has three home bases (Toronto, Vienna, Budapest) which he shares with his wife of 25 years, Judit.

From the Back Cover

The complete guidance package to reboot your financial services sales for on-the-ground professionals and those who manage performance.

"Highly recommended for financial services salesmen and marketeers." Zoltan Major, Executive Vice President, UniCredit, CEE
"If you want a true 'hands-on guide' to best practices in today's global retail banking, these books are for you. Highly recommended!" Patrick Desmarès, Secretary General, EFMA

"Full of templates, benchmarks, best practices, practical examples. Read it today. You'll be using it by tomorrow." Michael Lafferty, Chairman, Lafferty Group

Edition details

• Publisher: Searching Finance Ltd
• Publication date: 2010
• Language: English
• ISBN 10: 1907720111
• ISBN 13: 9781907720116
• Binding: Paperback
• Number of pages: 154