Empty When Half Full: A cantankerous consumer's compilation of mistakes, misprints and misinformation - Softcover

Softcover

ISBN 10: 1907498788 ISBN 13: 9781907498787

Publisher: Bookshaker, 2011

Synopsis

We are all assailed on a daily basis with blandishments to buy and commands to carry out. And, let's be honest, some are inaccurate, slapdash, erroneous, mistaken and often downright dishonest. In fact, much of what they tell us is not just simply wrong, it is wrong in a way that is funny - it makes us laugh. In Empty When Half Full, a plethora of such nonsense is quoted and analysed, highlighting the silly, surreal and often hilarious nature of it. Organisations large and small are equally guilty. So much so that sometimes what they say to persuade us can be positively dangerous. From misprint to misdirection - this book will give you a hundred hilarious reasons never to buy anything ever again.

About this title

About the Author

Patrick Forsyth began his career in publishing and has run Touchstone Training & Consultancy since 1990; this specialises in the improvement of marketing, management and communications skills. He is an experienced conference speaker and writes extensively on business matters. He is the author of many successful books on aspects of business, management and careers. One reviewer says of his work: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply.

Edition details

• Publisher: Bookshaker
• Publication date: 2011
• Language: English
• ISBN 10: 1907498788
• ISBN 13: 9781907498787
• Binding: Paperback
• Illustrator: Forsyth Patrick
• Number of pages: 179