How To Get Video Right: The essential guide to video strategy in the rapidly changing digital age - Softcover

Banks, Simon

Softcover

ISBN 10: 1907308563 ISBN 13: 9781907308567

Publisher: Compass-Publishing, 2016

Synopsis

"How to Get Video Right" is a comprehensive guide for businesses, marketers, and individuals looking to create effective and engaging video content. Written by Simon Banks, an experienced video producer and director, this book demystifies the world of video production and provides readers with practical advice, tools, and techniques needed to create compelling video content.

From concept development to post-production, the book covers every aspect of the video creation process, helping readers navigate the ever-evolving landscape of digital video production. Packed with real-world examples, case studies, and insider tips, "How to Get Video Right" is an essential resource for anyone looking to leverage the power of video to achieve their business or personal goals.

Key topics covered in the book include:

1. Understanding the power of video and its role in marketing and communication strategies
2. Developing a strong video concept and creating a detailed plan to bring it to life
3. Writing effective scripts and storyboards to guide the production process
4. Choosing the right equipment, crew, and filming techniques to achieve desired results
5. Editing and post-production techniques to enhance storytelling and engagement
6. Distribution strategies for maximizing reach, visibility, and impact
7. Measuring the success of video campaigns and using data to inform future projects

By the end of the book, readers will have gained a solid understanding of the video production process and will be equipped with the knowledge and tools necessary to create high-quality, engaging video content that resonates with their target audience.

About this title

About the Author

Simon Banks has 30 years experience in the media industries and he is passionate about all things video. His career has seen him work for some of the largest TV broadcasters (BBC, ITV, CH4, National Geographic and Seven Network) and biggest corporate companies (Morgan Stanley, Roche, TUI Travel, UNICEF and Sony) around the world. His company Tracc Media, has successfully delivered thousands of high-quality videos for over 15 years.

Edition details

• Publisher: Compass-Publishing
• Publication date: 2016
• Language: English
• ISBN 10: 1907308563
• ISBN 13: 9781907308567
• Binding: Paperback
• Edition number: 2
• Number of pages: 228