Better, Stronger, Faster: Build it, Scale it, Flog it - The Entrepreneur's Guide to Success in Business - Hardcover

Rosser, Brad

 
9781906821159: Better, Stronger, Faster: Build it, Scale it, Flog it - The Entrepreneur's Guide to Success in Business

Synopsis

Fifty per cent of new businesses fail in the first three years. Many good businesses have failed because of the poor advice they received. If they had focused on the key issues and received the right guidance, many of these failed businesses would still be here today. "Better, Stronger, Faster" is a benchmark book for the business builder that is both an intelligent and informative guide, and a resource that addresses the hard issues and helps the reader to avoid the many start up pitfalls. In the book, Brad Rosser: demystifies the 'secrets of the successful entrepreneur' smokescreen that self-serving business gurus like to hide behind; provides insight and advice based on his first hand experience at the sharp end; shows that building a successful business can be done by anyone with the right application; helps readers develop the skills, confidence and motivation to get up and have a go for themselves; and, tackles the non-trivial, hard-hitting and sometimes controversial issues of entrepreneurial business building.

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About the Author

At just 24 Brad Rosser was working alongside Australia's most successful entrepreneur (and national icon), Alan Bond, and the nation's best deal maker, Peter Beckwith. When Bond Corporation collapsed Brad joined McKinsey & Co. before being headhunted by Virgin. This was at a time when Richard Branson had decided that the Virgin brand should be rapidly expanded into as many new industries as it profitably could. This in turn became Brad Rosser's job. He became involved in the successful launch of several high profile Virgin brand extensions. Since leaving Virgin he has been involved as a consultant and investor in many new business ventures.

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Other Popular Editions of the Same Title

9781906821692: Better, Stronger, Faster: Build it, scale it, flog it - The entrepreneur's guide to success in business

Featured Edition

ISBN 10:  1906821690 ISBN 13:  9781906821692
Publisher: Infinite Ideas, 2009
Softcover