Ten Steps to Innovation Heaven: How to Create Future Growth and Competitive Strength - Hardcover

Howard Wright

Hardcover

ISBN 10: 1905736053 ISBN 13: 9781905736058

Publisher: Cyan Books, 2007

Synopsis

Unusual book

About this title

Synopsis:

Innovation (that combination of invention and exploitation) has for the past 10 years been seen as vital to the success of businesses around the world. The amount of time devoted to discussing innovation at the recent World Economic Forum held at Davos clearly shows its continued importance. Innovation promises a lot, and many companies (big and small) recognize its potential. Yet, companies have found how difficult it can be to implement successfully innovation programs and strategies. This book, by a leading innovation practitioner and consultant, seeks to help individuals and companies achieve their innovation ambitions. The author highlights the key reasons for companies failing in innovation and how they can be avoided. He, then, provides a practical, ten-step framework for planning and implementing innovation projects, which any company can apply. This book provides genuine insight and understanding of the factors that can make or break an innovation project.

About the Author:

Howard Wright is a consultant and leading thinker in the field of business innovation. He speaks and lectures around the world, and was previously the head of innovation at Royal Mail Group.

About this edition

• Publisher: Cyan Books
• Publication date: 2007
• ISBN 10: 1905736053
• ISBN 13: 9781905736058
• Binding: Hardcover
• Number of pages: 224