Items related to Great Brand Stories: Innocent : Building a Brand from...
Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK’s fastest growing food and drink business in 2005. Even more impressive has been the growth of its brand legend. Innocent is one of those brands that everyone in the marketing world refers to with awe, affection and sometimes envy.
This book tells the story of Innocent’s rise and examines what has made it a brand that people observe, love and (increasingly) imitate. Through privileged access to the founders and others closely involved in the company, John Simmons will explore the road travelled by the Innocent cow vans, taking in the twists and turns, ups and downs along the way. Not only does Innocent make fantastic smoothie drinks, but it is a brand now known for its love of storytelling, humour and an honest approach to business.
This book tells the story of Innocent’s rise and examines what has made it a brand that people observe, love and (increasingly) imitate. Through privileged access to the founders and others closely involved in the company, John Simmons will explore the road travelled by the Innocent cow vans, taking in the twists and turns, ups and downs along the way. Not only does Innocent make fantastic smoothie drinks, but it is a brand now known for its love of storytelling, humour and an honest approach to business.
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About the Author:
John Simmons is a brands expert who was previously a director at Interbrand, the world’s largest brands consultancy. He is the author of several books, including My Sister’s a Barista, Dark Angels, The Invisible Grail, and We, Me, Them & It (all published by Cyan).
"About this title" may belong to another edition of this title.
- PublisherCyan Books
- Publication date2007
- ISBN 10 1905736045
- ISBN 13 9781905736041
- BindingPaperback
- Number of pages192
- Rating
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Great Brand Stories: Innocent : Building a Brand from Nothing But Fruit
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Cyan Books, 2007
ISBN 10: 1905736045
ISBN 13: 9781905736041
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Great Brand Stories: Innocent : Building a Brand from Nothing But Fruit
Published by
-, 2007
ISBN 10: 1905736045
ISBN 13: 9781905736041
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Paperback
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Seller: AwesomeBooks, Wallingford, United Kingdom
Paperback. Condition: Very Good. Great Brand Stories: Innocent : Building a Brand from Nothing But Fruit This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781905736041
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Great Brand Stories: Innocent : Building a Brand from Nothing But Fruit
Published by
- -, 2007
ISBN 10: 1905736045
ISBN 13: 9781905736041
Used
Paperback
Quantity: 1 available
Seller: Bahamut Media, Reading, United Kingdom
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781905736041
Stock Image
Great Brand Stories: Innocent : Building a Brand from Nothing But Fruit
Published by
Cyan Books, 2007
ISBN 10: 1905736045
ISBN 13: 9781905736041
Used
Paperback
Quantity: 1 available
Seller: Brit Books, Milton Keynes, United Kingdom
Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 3765454