Items related to Innocent: Building a brand from nothing but fruit

Innocent: Building a brand from nothing but fruit - Softcover

 
9781905736577: Innocent: Building a brand from nothing but fruit
View all copies of this ISBN edition:
 
 
Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK's fastest growing food and drink business in 2005. Even more impressive has been the growth of its brand legend. Innocent is one of those brands that everyone in the marketing world refers to with awe, affection and sometimes envy. This book tells the story of Innocent s rise and examines what has made it a brand that people observe, love and (increasingly) imitate. Through privileged access to the founders and others closely involved in the company, John Simmons will explore the road travelled by the Innocent cow vans, taking in the twists and turns, ups and downs along the way. Not only does Innocent make fantastic smoothie drinks, but it is a brand now known for its love of storytelling, humour and an honest approach to business.

"synopsis" may belong to another edition of this title.

About the Author:
John Simmons is a brands expert who was previously a director at Interbrand, the world’s largest brands consultancy. He is the author of several books, including My Sister’s a Barista, Dark Angels, The Invisible Grail, and We, Me, Them & It (all published by Cyan).

"About this title" may belong to another edition of this title.

  • PublisherMarshall Cavendish
  • Publication date2008
  • ISBN 10 1905736576
  • ISBN 13 9781905736577
  • BindingPaperback
  • Number of pages192
  • Rating

Buy Used

Condition: Very Good
Innocent: Building a brand from... Learn more about this copy

Shipping: FREE
Within United Kingdom

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9781905736041: Great Brand Stories: Innocent : Building a Brand from Nothing But Fruit

Featured Edition

ISBN 10:  1905736045 ISBN 13:  9781905736041
Publisher: Cyan Books, 2007
Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

John Simmons
Published by - (2008)
ISBN 10: 1905736576 ISBN 13: 9781905736577
Used Paperback Quantity: 2
Seller:
AwesomeBooks
(Wallingford, United Kingdom)

Book Description Paperback. Condition: Very Good. Innocent: Building a brand from nothing but fruit This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781905736577

More information about this seller | Contact seller

Buy Used
5.65
Convert currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, rates & speeds
Stock Image

John Simmons
Published by - - (2008)
ISBN 10: 1905736576 ISBN 13: 9781905736577
Used Paperback Quantity: 2
Seller:
Bahamut Media
(Reading, United Kingdom)

Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781905736577

More information about this seller | Contact seller

Buy Used
5.65
Convert currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, rates & speeds