Items related to Innocent: Building a brand from nothing but fruit
Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK's fastest growing food and drink business in 2005. Even more impressive has been the growth of its brand legend. Innocent is one of those brands that everyone in the marketing world refers to with awe, affection and sometimes envy. This book tells the story of Innocent s rise and examines what has made it a brand that people observe, love and (increasingly) imitate. Through privileged access to the founders and others closely involved in the company, John Simmons will explore the road travelled by the Innocent cow vans, taking in the twists and turns, ups and downs along the way. Not only does Innocent make fantastic smoothie drinks, but it is a brand now known for its love of storytelling, humour and an honest approach to business.
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About the Author:
John Simmons is a brands expert who was previously a director at Interbrand, the world’s largest brands consultancy. He is the author of several books, including My Sister’s a Barista, Dark Angels, The Invisible Grail, and We, Me, Them & It (all published by Cyan).
"About this title" may belong to another edition of this title.
- PublisherMarshall Cavendish
- Publication date2008
- ISBN 10 1905736576
- ISBN 13 9781905736577
- BindingPaperback
- Number of pages192
- Rating
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Innocent: Building a brand from nothing but fruit
Published by
Marshall Cavendish, 2008
ISBN 10: 1905736576
ISBN 13: 9781905736577
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Paperback. Condition: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Seller Inventory # mon0006992366
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Innocent: Building a brand from nothing but fruit
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ISBN 10: 1905736576
ISBN 13: 9781905736577
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Paperback. Condition: Very Good. Innocent: Building a brand from nothing but fruit This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781905736577
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Innocent: Building a brand from nothing but fruit
Published by
- -, 2008
ISBN 10: 1905736576
ISBN 13: 9781905736577
Used
Paperback
Quantity: 2 available
Seller: Bahamut Media, Reading, United Kingdom
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781905736577
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Innocent: Building a Brand from Nothing but Fruit
Published by
Marshall Cavendish, 2008
ISBN 10: 1905736576
ISBN 13: 9781905736577
Used
Softcover
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9781905736577. Seller Inventory # 8765319