eSuperbrands: An Insight into Some of Britain's Strongest eBrands 2006 - Softcover

Softcover

ISBN 10: 1905652003 ISBN 13: 9781905652006

Publisher: Superbrands Ltd, 2006

Synopsis

Unusual book

About this title

Synopsis

"eSuperbrands" aims to highlight brands that have become the strongest and most iconic in the online sector. The publication explores, through text and visuals, how these brands have succeeded in reaching the top and the journey that they have taken to get there. This is the second edition of "eSuperbrands" and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest ebrands. Through identifying these brands and providing their case histories, the Superbrands organisation hopes that people will gain a greater understanding and appreciation of the discipline of branding and a greater admiration for the brands themselves. Each brand featured in this book has qualified for inclusion based on the ranking of a dedicated eSuperbrands council - a panel of eminent individuals who are well qualified to judge which are the nation's strongest brands.

Edition details

• Publisher: Superbrands Ltd
• Publication date: 2006
• Language: English
• ISBN 10: 1905652003
• ISBN 13: 9781905652006
• Binding: Paperback
• Edition number: 2
• Number of pages: 132
• Editor: Cooper Angela