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Synopsis
Like the 'tipping point', the 'long tail' is a concept that is so obvious and so right that it seems extraordinary that no-one has articulated it before. The long tail refers to the hundreds of thousands of products that are not number one bestsellers i.e. all those products that form a line that tails off down any company's sales graph. ut in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space. ast autumn, Chris Anderson identified this trend in Wired magazine and called it 'the long tail'. The term has since caught fire in tech and media circles. He says that in an era of almost limitless choice, many consumers will gravitate toward the most popular mass-market items, but just as many will move toward items that only a few, niche-market people want. ake music in an age of Amazon.com and iTunes. A lot of music buyers want the hot new releases. But just as many buy music by lesser-known artists or older music songs that record stores never would be able to carry but that can be offered online. ll that small-market, niche music makes up the long tail. Until the past few years, m
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About the Author
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at www.thelongtail.com.
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The Long Tail: How Endless Choice is Creating Unlimited Demand
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. The Long Tail: How Endless Choice is Creating Unlimited Demand This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781905211210
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The Long Tail: How Endless Choice is Creating Unlimited Demand
Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781905211210
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Long Tail, The: How Endless Choice is Creating Unlimited Demand
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Paperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # 4936436
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The Long Tail
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001506315
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The Long Tail
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781905211210. Seller Inventory # 9560776
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The Long Tail
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Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 40655333-6
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The Long Tail
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 52546270-6
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The Long Tail: Rewriting the Rules of Culture and Commerce
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.75. Seller Inventory # G190521121XI4N00
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The Long Tail. How Endless Choice Is Creating Unlimited Demand
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Airport Export ed Random House Uk, 2006
ISBN 10: 190521121X
ISBN 13: 9781905211210
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Softcover
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
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Condition: Gut - gebraucht. Taschenbuch Guter Zustand, ohne Namenseintrag English Zustand: 3, Gut - gebraucht, Taschenbuch Airport Export ed Random House Uk , 2006 , The Long Tail. How Endless Choice Is Creating Unlimited Demand, Anderson, Chris. Seller Inventory # BU364032
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The Long Tail: How Endless Choice is Creating Unlimited Potential.
Seller: BOOKHOME SYDNEY, Annandale Sydney, NSW, Australia
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1st UK ed. Paperback octavo, very good condition, minor edgewear. 238 pp. In the new economics of online commerce, the combined value of the millions of items that only sell in small quantities exceeds that of the few best-sellers. The 80/20 rule (that 20% of items produce 80% of sales revenue) no longer applies. Chris Anderson first explored the Long Tail in an article in Wired magazine that soon become the most influential business essay of our time. Now, in this book, he takes a closer look at the new economics of the internet age, and he sets down the rules for operating in a long-tail economy that applies across a wide range of merchandise categories. Seller Inventory # 12741
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