Crowdsourcing - Hardcover

Howe, Jeff

Hardcover

ISBN 10: 1905211112 ISBN 13: 9781905211111

Publisher: Random House Books, 2008

Synopsis

How were a bunch of part-time dabblers in finance able to help an investment company consistently beat the market? Why does pharmaceutical giant Proctor and Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStock and Threadless employ just a handful of people and yet generate millions of dollars in revenue every year? The answer is that they all draw on the power of Crowdsourcing. First identified by journalist Jeff Howe in an article in "Wired" in June 2006, Crowdsourcing describes the process by which the power of the many can be harnessed together on the internet to build and to innovate.Now, in his eagerly awaited book, he shows precisely how this has become possible - how complex social, technological and economic developments have fused together to make Crowdsourcing an increasingly powerful force in more and more areas of our daily lives. And in the course of showing how Crowdsourcing is going from strength to strength, he investigates why it is that Crowdsourcing communities are so smart - why intuition rather than deep knowledge can lead to major breakthroughs, why a collection of dilettantes often seem to know more than lone experts, and why Crowdsourcing causes ideas to snowball and yield astonishing results. Crowdsourcing is now a part of our lives, whether we're aware of it or not. If we're to benefit from what it can achieve, we need to understand where it's come from and how it works - and where it's taking us.

About this title

About the Author

Jeff Howe is a contributing editor at Wired, where he covers the entertainment industry among other subjects. He also writes the Desktop column at Print, and writes a bi-monthly art column for Good. Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice. In his fifteen years as a journalist he has travelled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has written for US News & World Report, The Washington Post, Mother Jones and numerous other publications. He lives in Brooklyn with his wife and daughter.

From the Back Cover

Crowdsourcing noun 1 the act of taking a job traditionally performed by employees and outsourcing it to an undefined, generally large group of people in the form of an open call. 2 the buzzword we all need to understand.

From the Inside Flap

How were a bunch of part-time dabblers in finance able to help an investment company consistently beat the market? Why does pharmaceutical giant Proctor & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStock and Threadless employ just a handful of people and yet generate millions of dollars in revenue every year?

The answer is that they all draw on the power of Crowdsourcing. First identified by journalist Jeff Howe in an article in Wired in June 2006, Crowdsourcing describes the process by which the power of the many can be harnessed together on the internet to build and to innovate. Now, in his eagerly awaited book, he shows precisely how this has become possible how complex social, technological and economic developments have fused together to make Crowdsourcing an increasingly powerful force in more and more areas of our daily lives. And in the course of showing how Crowdsourcing is going from strength to strength, he investigates why it is that Crowdsourcing communities are so smart why intuition rather than deep knowledge can lead to major breakthroughs, why a collection of dilettantes often seem to know more than lone experts, and why Crowdsourcing causes ideas to snowball and yield astonishing results.

Crowdsourcing is now a part of our lives, whether we re aware of it or not. If we re to benefit from what it can achieve, we need to understand where it s come from and how it works and where it s taking us to.

Edition details

• Publisher: Random House Books
• Publication date: 2008
• Language: English
• ISBN 10: 1905211112
• ISBN 13: 9781905211111
• Binding: Hardcover
• Number of pages: 320