Even for the hyper-efficient, maintaining a good memory is a challenge, so for many people, a poor memory can be a constant struggle.
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Joel Levy is a writer and editor with a special interest in reference and psychology. He has written several books including: Boost Your Brain Power (Cico, 2004), The K.I.S.S. Guide to the Unexplained (Dorling Kindersley), Fabulous Creatures: And Other Magical Beings (Carroll & Brown) and A Natural History of the Unnatural World (St Martin s Press). He lives in London.
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