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Quick Win Marketing: Answers to Your Top 100 Marketing Questions - Softcover

Hanlon, Annmarie

 
9781904887782: Quick Win Marketing: Answers to Your Top 100 Marketing Questions

Synopsis

This book is designed so that you can dip in and out seeking answers to your top marketing questions, as they arise, in four key sections: marketing essentials; launching new services/products; growing your business; and, revitalising your business. All questions and answers are also cross-indexed over the following headings: Management, Branding, Research, Innovation, Pricing, Promotion, Sales and Online.

"synopsis" may belong to another edition of this title.

About the Author

Annmarie Hanlon is a Fellow of the Chartered Institute of Marketing, a member of the Marketing Institute of Ireland and the Consultancy Director of Evonomie, an independent marketing company that specialises in providing expert, impartial marketing advice to clients working in business-to-business service industries.

From the Back Cover

QUICK WIN MARKETING is aimed at entrepreneurs and business managers wanting to start, grow or revitalise a business and companies launching new services or products in the UK or Ireland.

The book is designed so that you can dip out seeking answers to your top marketing questions, as they arise, in four key sections:
Marketing Essentials
Launching New Services / Products
Growing Your Business
Revitalising Your Business

All the questions and answers are also cross-indexed over the following headings:
Management
Branding
Research
Innovation
Pricing
Promotion
Sales
Online

And the book is supported by a continuously updated website, quickwinmarketing.com.

"About this title" may belong to another edition of this title.