Synopsis
This third expanded and updated edition of Enterprise in Action offers a comprehensive introduction to entrepreneurship in an Irish context. Aimed at both students and potential entrepreneurs, it offers motivation and example through profiles of well-known Irish entrepreneurs, before providing guidance on start-up and growth strategies, finance, internationalisation, creativity and technology transfer.
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About the Author
Dr. Colm O'Gorman is Professor of Entrepreneurship at DCU Business School.Dr. James Cunningham is a senior lecturer in strategy management at the Department of Management, Executive MBA Programme Director and a Research Fellow at the Centre for Innovation & Structural Change at the J.E. Cairnes Graduate School of Business & Public Policy at the National University of Ireland, Galway.
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Enterprise in Action: An Introduction to Entrepreneurship in an Irish Context
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Enterprise in Action 3rd Edition: An Introduction to Entrepreneurship in an Irish Context
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