Synopsis
Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.
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About the Author
Andy Maslen has spent 20 years in the business communication and information industry. His agency, Sunfish, works with clients such as The Economist Group, PricewaterhouseCoopers, Euromoney, and News International.
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Write to Sell: The Ultimate Guide to Great Copywriting
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001567331
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Write to Sell: The Ultimate Guide to Great Copywriting
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR006310505
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Write to Sell: The Ultimate Guide to Great Copywriting
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR004317875
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Write to Sell : The Ultimate Guide to Great Copywriting
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Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 15439813-20