Write to Sell: The Ultimate Guide to Great Copywriting - Softcover

Andy Maslen

Softcover

ISBN 10: 1904879993 ISBN 13: 9781904879992

Publisher: Cyan Books, 2007

Synopsis

Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.

About this title

From the Publisher

Writing clearly in English—the standard language of the Internet, not to mention business—has never been more important. Just think of all the times you put fingers to keyboard. Letters, reports, proposals, publicity and marketing materials, emails ... the list is long. If you can write well, you are more likely than the next person to get what you want. But too often, copywriters achieve their goals not because of what they write but despite it. With this in mind, Andy Maslen set out to write a simple guide to good copywriting.
Follow Andy’s advice and you’ll be able to write better copy, faster. You’ll be entertained along the way – copywriting should be fun, too. You’ll acquire some of the trade secrets that professional copywriters normally like to keep to themselves. You’ll see that it’s not as hard as you might think to write well (though it does take practice). And you’ll get a writer’s toolkit stuffed with practical hints, tips and techniques for better copywriting.

Synopsis

We live in a world that is increasingly text-dominated. As a result, in sales and marketing, appealing to your customer through the written word has never been more important. Yet sales writing tends to be the overlooked part of the marketing mix. In fact, it has been proven that original and inspiring sales copy can have a longer-lasting impact on target audiences. "Write to Sell" is a concise, inspirational and practical guide to creating words and copy that will help you to sell, sell, sell! It is aimed at anyone (from small and large companies) who needs to write sales copy (letters, brochures, emails, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will yield instant improvements for the reader.

Edition details

• Publisher: Cyan Books
• Publication date: 2007
• ISBN 10: 1904879993
• ISBN 13: 9781904879992
• Binding: Paperback
• Language: English
• Number of pages: 160