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Synopsis
Akin to The DaVinci Code, this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.
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About the Author
Stephen Brown is a marketing professor at the University of Ulster and has been published in a variety of journals, including Business Horizons, European Management Journal, The Harvard Business Review, and Marketing Research.
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- PublisherCyan Books
- Publication date2006
- ISBN 10 1904879888
- ISBN 13 9781904879886
- BindingPaperback
- LanguageEnglish
- Number of pages256
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The Marketing Code
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The Marketing Code
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Paperback. Condition: Very Good. The Marketing Code This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781904879886
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The Marketing Code
Published by
Cyan Books and Marshall Cavendis, 2006
ISBN 10: 1904879888
ISBN 13: 9781904879886
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Marketing Code : Sometimes You Have to Kill to Make a Killing
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