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Synopsis
Creating the name for acompany, product, or brand issimplified with the knowledgepresented in thispractical andinspiring guide.Beginning with advice on how to select a name that differentiates the company and product line from all others in the marketplace, thishandbook covers the often overlookedlegaland linguistic implications of a name, as well as how to market the brand and convince people bothinternally and in the outside worldthatthechosenname is the best choice.Current namingtrends and the lessons learned from failed experiments areprovided as experiencesfrom which to draw inspiration.
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About the Author
Neil Taylor is the creative director at The Writer, a brand and communication consulting company.
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The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies
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The Name of the Beast
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Cyan Books and Marshall Cavendish 22/03/2007, 2007
ISBN 10: 1904879705
ISBN 13: 9781904879701
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The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies
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The Name of the Beast
Published by
Cyan Books and Marshall Cavendish 22/03/2007, 2007
ISBN 10: 1904879705
ISBN 13: 9781904879701
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Softcover
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The name of beast the perilous process of naming brands, products and companies
Published by
CYAN COMMUNICATIONS LTD, London, 2007
ISBN 10: 1904879705
ISBN 13: 9781904879701
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