Items related to The Name of the Beast
Synopsis
Creating the name for acompany, product, or brand issimplified with the knowledgepresented in thispractical andinspiring guide.Beginning with advice on how to select a name that differentiates the company and product line from all others in the marketplace, thishandbook covers the often overlookedlegaland linguistic implications of a name, as well as how to market the brand and convince people bothinternally and in the outside worldthatthechosenname is the best choice.Current namingtrends and the lessons learned from failed experiments areprovided as experiencesfrom which to draw inspiration.
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About the Author
Neil Taylor is the creative director at The Writer, a brand and communication consulting company.
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The Name of the Beast : The Process and Perils of Naming Products, Companies and Brands
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5022610-6
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The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_468428189
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The Name of the Beast
Published by
Cyan Books and Marshall Cavendish, 2007
ISBN 10: 1904879705
ISBN 13: 9781904879701
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Paperback. Condition: Very Good. The Name of the Beast This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781904879701
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The Name of the Beast
Published by
Cyan Books and Marshall Cavendish 22/03/2007, 2007
ISBN 10: 1904879705
ISBN 13: 9781904879701
Used
Paperback
Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781904879701
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The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies
Seller: PAPER CAVALIER UK, London, United Kingdom
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Condition: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block. Seller Inventory # 9781904879701-3
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