26 Malts Some Joy Ride - Hardcover

Hardcover

ISBN 10: 1904879616 ISBN 13: 9781904879619

Publisher: Cyan Books, 2005

Synopsis

What thoughts, feelings and treasures lie behind the letters of the alphabet, one of the most widely used tools of communication for the past centuries?
In this beautifully designed and produced book, twenty-six commercial writers and twenty-six of the UK’s leading graphic designers team up in pairs to to create fresh, imaginative and inspirational written and visual interpretations of the alphabet.
Each team was given a letter of the alphabet to explore in the form of a graphic poster and words. The book also includes diary entries about the creative process from each team. The result is a fascinating, original and multidimensional interpretation of the alphabet, produced by people who have had a close association with letters for most of their lives.
26 Letters: Illuminating the Alphabet is the product of a unique and exciting collaboration between writing and language group 26, the ISTD, the British Library and Cyan Books as part of the London Design Festival, that will help inspire writers, artists, children, students and the public to look again at how we can use, enjoy and learn from writing and design.

About this title

Product Description

(non)

Synopsis

An elegant, full-colour book that details a fascinating commercial/design project based around 26 malt whiskies. This book provides a vivid and fascinating insight into a unique commercial design project, which will be of interest to anyone in design, copywriting and packaging; and contains four-colour photographs of the stunning lables produced by the project. "26 Malts" is being featured as an event in the both the Edinburgh Festival and the London Design Festival in 2005. Its feature and review coverage expected in design, advertising, marketing and branding publications, as well as in culture sections in national newspapers. What happens when you throw 26 writers together with 26 designers and give them carte blanche to create identities for 26 malt whiskies? "26 Malts" tells the fascinating story of how 52 writers and designers tore up the rule book to create the labels and identities for 26 of the Scotch Malt Whisky Society's finest single cask malt whiskies. The book contains full colour plates of these stunning labels that defy all the conventions of whisky packaging and language.

It also contains the personal journals of the collaborators that describe the creative processes behind the labels. This is a unique contemporary design book that will appeal to anyone interested in graphic and commercial design, and commercial writing and packaging.

Edition details

• Publisher: Cyan Books
• Publication date: 2005
• Language: English
• ISBN 10: 1904879616
• ISBN 13: 9781904879619
• Binding: Hardcover
• Number of pages: 160
• Editor: Stuart Delves, Jamie Jauncey, Damian Mullan