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Synopsis
FAQs on Marketing distills the essence of Philip Kotler s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do marketing managers need to be successful? What metrics can companies use to judge marketing performance? How are globalization and new technology affecting the role of marketing? What will the marketing department of the future look like? This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.
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Review
"This handy little pocketbook collects together numerous bite-size nuggets of marketing wisdom...thought-provoking and instructive." -- Adbrands.net, Recommended Business Books, February, 2006
Synopsis
Philip Kotler is one of the most famous names in business and the guru of marketing. Who better than Kotler to provide expert and illuminating answers to the burning questions about marketing. What is the mission of marketing? What do marketing managers need to be successful? What marketing strategies work best today? What is the best way to segment a market? How do you build a brand? What impact will the Internet have on marketing? How can you measure marketing accurately? These are just a few of the crucial questions that Kotler tackles in this book. Concise and to-the-point, but based on unrivalled experience and expertise, this book is essential for virtually every student and practitioner of business and marketing. It will become a great source of wisdom and inspiration at a time when marketing is becoming one of the dominant forces driving business everywhere.
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FAQs on Marketing: Answered by the guru of marketing: Answered by the Guru on Marketing
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Hardcover. Condition: Very Good. FAQs on Marketing: Answered by the guru of marketing: Answered by the Guru on Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781904879268
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FAQs on Marketing: Answered by the guru of marketing: Answered by the Guru on Marketing
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781904879268
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FAQs on Marketing: Answered by the guru of marketing: Answered by the Guru on Marketing
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Faqs on Marketing : Answered by the Guru on Marketing
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FAQs on Marketing: Answered by the Guru of Marketing
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Hardcover. Condition: As New. Leichte Abnutzungen. Philip Kotler is the world's most recognised thinker and writer in marketing. This essential book about marketing is presented in a Q&A format and enables Kotler to tackle the key elements and issues in marketing today. Seller Inventory # c0f5aeac-7717-40eb-8a99-29431affe39f
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