Indispensable to anyone contemplating a successful career as a professional tourist guide, this readable and highly entertaining book has just as much to recommend it to the general reader. Eddie Lerner calls upon all his experience in dealing with both public and fellow professionals to give us a richly observed insight into the processes and pitfalls of tourist management. Just like the best guided tours, his book will keep you entertained and interested at every turn, and you may learn things along the way that will change the way you look at the world.
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