Exploring the Media – Text, Audience, and Representation: Text, Industry, Audience (Auteur) - Softcover

Connell, Barbara

Softcover

ISBN 10: 190366392X ISBN 13: 9781903663929

Publisher: Columbia University Press, 2009

Synopsis

Featuring the input of highly experienced instructors, this exciting textbook explroes key concepts and develops students analytical, research, and production skills. Each chapter advances the students' knowledge and understanding through a series of developmental assignments and a variety of approaches. Contributors employ a range of different media forms and platforms to consider textual analysis, and they study representation from the point of view of the position and response of audiences and users.

A section outlining approaches to production work considers the creation of texts in different media forms, and practical advice aides in developing research skills. A series of industry case studies focus particularly on television shows (including The Wire), film, computer games, advertising, magazines, and newspapers.

About this title

About the Author

Barbara Connell is the subject leader for media studies at Coleg Glan Hafren, Cardiff, Wales, and chief examiner for WJEC Media Studies AS/A2 level.

Edition details

• Publisher: Columbia University Press
• Publication date: 2009
• Language: English
• ISBN 10: 190366392X
• ISBN 13: 9781903663929
• Binding: Paperback
• Edition number: 2
• Number of pages: 160