Items related to Effective Marketing: Principles and Practice

Effective Marketing: Principles and Practice - Softcover

Bishop, Jacqueline

 
9781903500033: Effective Marketing: Principles and Practice

Synopsis

Effective Marketing discusses the essential features of marketing in a clear, concise, and logical manner, with relevant examples, making the book ideal for students. It directly addresses the syllabus for CIPS marketing, CIM marketing fundamentals and CIMA marketing, and also addresses the needs of many marketing degree subjects.

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About the Author

Jacqueline Bishop is chief examiner in marketing for the Chartered Institute of Purchasing and Supply. She also examines for the Chartered Institute of Marketing.

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